Continuing Hornet’s longstanding relationship with McDonald’s and Leo Burnett London, this holiday spot, directed by Peter Sluszka, takes the Happy Meal “Happy” characters straight into the heart of the Hasbro gaming world. The goal was to promote the latest games inside the Happy Meal boxes, while simultaneously making it festive and fun. Peter and co. took that brief and ran with it. Or, perhaps, more seasonally relevant, they dashed, danced, and pranced with it, creating a joyous CG world filled with snow-covered cabins and ornament-strewn Christmas trees. It’s from this festive setting that the Happy characters rambunctiously plunge into the worlds of two different Hasbro games: Jenga and Hungry Hungry Hippo. Shrinking and shape-shifting to inhabit these worlds, the characters are as lovable as ever, and the overall spot is feel-good and effective.
