In the 2016 election, over 318,000 absentee ballots were rejected. Luggage brand Away decided to combat this unfortunate reality with a campaign called “Travel the Vote”—which encouraged people to go directly to their registered places of voting to cast their ballots in person. This film—directed by Hornet’s own Natalie Labarre and created by Hornet’s 2D team over a tight 3-week turnaround—is a stylish :60-second spot that's all about traveling in the name of democracy.
The style of the film is illustrative 2D with poppy colors and hints of stylized graphics & old-school patriotic lettering. In Natalie’s words, “I was excited to work with the limited palette as a graphic challenge. It turned out to also be a fun device for the style of morphy transitions we played with!”
