METICULOUS CRAFT
In many ways, this spot is representative of the Chobani brand ethos. The word "Chobani" means "shepherd" in Turkish, to embody the hard-working and compassionate spirit of the mountain farmer. Though Peter and his team may not be mountain farmers, they're certainly hard-working and compassionate. And the papercraft world they've created here is proof-in-the-pudding confirmation that commitment to craft, and devotion to detail, go a long way toward creating something memorable.
