The level of R&D that went into this spot was staggering. Tapping the expertise of professional bakers, Parabella created a cast of 335 baked characters, featuring biscuits, cakes, cookies, croissants, and more. They used an incredible 500 eggs, 50kg of flour, and 28kg of sugar along the way. The payoff is a fantastic and surreal journey through a land of singing, dancing, vomiting, and rising delicacies.