For this campaign—Hornet’s second with Ziply—we turned to the directorial talents of Moth to create an anthem for internet-ers everywhere. From live-streamers to hashtag-Tweeters, Ziply’s brand promise is “gig-speed internet for people.” These films thus integrate Ziply’s signature “dot” logo and iconic green color palette into a series of playful and poppy vignettes. With simple yet purposeful design & seamless yet snappy transitions, Moth delivers Ziply's message with gig-speed efficiency & clarity.
As Moth says, “We focused on making our imagery relatable and familiar whilst maintaining that crisp and elegant look Ziply has established for itself. We are big fans of what Ziply did last year with Vucko, so we wanted to stay true to those design principles and approach to movement, whilst simultaneously bringing in a little bit more of a human touch.”
