The future of home internet has arrived and it’s called 5G Home. We worked with Verizon to visualize a Self Setup guide that lets customers install the new 5G Gateway on theirs own in just a few steps. The videos are available through the My Verizon App and allow users to get set up without ever having to get a technician involved. We set out to create a direct and easy to understand user experience by combining beautifully rendered product shots and clean 2D graphics.
Director Relay Studio & Eric Lane
Design Creative Directors Andreas Bjoern Hansen, Rasmus Bak
CG Creative Director Eric Lane
Production Co Hornet
Managing Director Hana Shimizu
Head of Production Greg Bedard
Head of Creative Development Kristin Labriola
Executive Producer Anne Skopas
Producer Lauren DeFelice
Production Coordinator Nola Donkin
Storyboard Rasmus Bak, Andreas Bjoern Hansen, Nicolo Bianchino
2D Design Andreas Bjoern Hansen, Rasmus Bak
Environment Designer Eric Lane
Editor Sam Stulin, Dylan Leslie, Minseok Kim
Lead Animators Andreas Bjoern Hansen, Rasmus Bak
Animators Joyce N Ho, Jeroen Krielaars, Rasmus Lowenbraat, Mathijs Luijten
CG Supervisor Eric Lane
Comp Supervisor Herculano Fernandes
Modeler Ivan Joy, Christina Ku
Look Development Christina Ku, Laney Lai
Rigger Jared Eng
Animators Jared Eng, Jordan Blit, Paolo Cogliati, Michael Sime
Lighting/Rendering Christina Ku, Laney Lai, Todd Peleg, Kevin Lu, Eric Lane
Compositors Paulo Dias, Herculano Fernandes, Emily Mai, Dave Chen, Matt Defranco
Director Daniel Fries
DOP Adam Santelli
Line Producer Brian Bennoff
Production Design Susan Linss
CG Lead Daniel Fries
2D Animator Alex Kohm
Lead Compositor Bil Thompson
Tracking Bil Thompson
Colourist Seth Ricart (RCO)
In order to create a self-setup guide both easy on the eye and incredibly easy to use, we combined beautiful photoreal CG with clean considered 2D graphics. All of the home environments and product shots were rendered in CG to provide a virtual framework for contextualizing the product. On top of that, Relay Studio integrated a series of simple yet bold graphical animations to bring the 3D renderings to life and let the instructional aspects of the videos pull through.
In addition to the CG & 2D hybrid instructionals, we also enlisted the talents of live action director Daniel Fries to bring the same polished look & feel to the live action arena. All shooting was done at a stage in Brooklyn, adhering to Covid protocols. The spokesperson added an upbeat, natural charm to mesh with the clean, bright design aesthetic. And the result of all this—the marriage of tone across mediums, the intentional set design, the dialed performance of the Verizon personality—contributed to the full-circle nature of the 360 campaign.
Relay Studio is a Copenhagen-based design and animation practice that creates bold, effortless, eye-catching visual solutions. Composed of Rasmus Bak and Andreas Bjørn Hansen, the studio’s ethos is defined by a few simple things: a shared graphical background, an almost telepathic chemistry formed from years of working together, and—perhaps above all else—a real knack for consistently capturing one of the design world’s most timeless (yet notoriously elusive) old flames: simplicity.
Relay Studio’s portfolio sits somewhere between graphic design, motion design, and simple animation. Their style is at once understated and overwhelmingly effective at conveying the right message. So much of what they do is about distilling and decluttering. They take complicated concepts and strip away all the unnecessary elements until all that’s left is the substance. It’s not too decorative, not too burdened by fluff. It’s straightforward and to the point. And every element serves a purpose.
With client work ranging from bold 2D graphics for Arc'teryx, to intuitive interface brand films for IKEA, to animated typography for Samsung, even to entire design systems for Verizon 5G, the diversity of deliverables is vast. And the propensity for problem-solving through various forms of visual storytelling is something to be admired.
What sets Relay Studio apart is a little tough to explain, yet easy to see. In fact, Relay Studio are firm believers in the “show don’t tell” philosophy. They prefer to let their work do the talking rather than talk about their work. So with that, maybe the best thing left to do? Go have a look at their work!